Privacy Policy - Iron Rock Armory

Effective Date: [July 29, 2025]

Iron Rock Armory LLC respects and protects the privacy of our customers, visitors, and partners. This Privacy Policy outlines how we collect, use, store, and share your personal information when you interact with us online or in person.

By using our website, making a purchase, completing a form, or contacting us in any way, you agree to the practices described below.

1. Who We Are

Iron Rock Armory LLC
49 S Main St, Manchester, PA 17345
Phone: (717) 968-2794
Email: ironrockarmory@gmail.com
Hours:

Tuesday – Friday: 10:00 AM – 6:00 PM
Saturday: 10:00 AM – 3:00 PM
Closed Sunday & Monday

We are a federally licensed firearm dealer (FFL) and Class 3/NFA dealer. All of our business operations comply with state and federal law, including ATF regulations regarding firearm and personal information handling.

2. Information We Collect

We collect information from you in the following ways:

A. Information You Provide Directly

Name, address, phone number, email
Billing and shipping information
Identification for background checks
FFL information (for transfers)
ATF-required documents (e.g., Form 4473, NFA forms)
Any messages or inquiries submitted via email, contact forms, or in-store

B. Information Collected Automatically

When you visit our website, we may automatically collect:

IP address
Browser type and device information
Pages visited and time spent
Cookies and tracking data (see Section 7)

3. How We Use Your Information

We use your personal information for the following lawful business purposes:

To process firearm purchases and transfers
To comply with state and federal firearm regulations (including ATF requirements)
To fulfill product orders and special requests
To respond to questions and service inquiries
To contact you regarding appointments, availability, or order status
For recordkeeping, tax, and compliance audits
To improve website performance and customer experience

We do not sell your personal information to third parties.

4. Sharing & Disclosure

We may share your personal information in the following situations:

With government authorities (e.g., ATF or law enforcement) when legally required for background checks, audits, or investigations
With shipping providers to fulfill product deliveries or FFL transfers
With payment processors when you make a purchase
With trusted vendors or service providers for website hosting, email management, or appointment scheduling—under strict confidentiality agreements

We do not share personal information with marketing companies, social media advertisers, or unrelated third parties.

5. Data Retention

We retain customer records as required by federal law, including:

Firearm transaction records (Form 4473) for at least 20 years
NFA forms and approvals indefinitely
Contact and transaction information for the duration of our business relationship or as needed to resolve disputes

Records are stored securely and are accessible only to authorized personnel.

6. Your Rights

You have the right to:

Request access to your personal data
Correct inaccurate information
Request deletion of non-regulated data (we cannot delete ATF-required documents)
Opt out of non-essential emails (e.g., newsletters)

To exercise your rights, contact us at ironrockarmory@gmail.com or call (717) 968-2794. We may require identity verification before processing your request.

7. Cookies & Website Tracking

Our website may use cookies and tracking technologies to:

Understand visitor behavior and improve usability
Track website traffic (via tools like Google Analytics)
Maintain session and shopping cart information (if applicable)

You can disable cookies through your browser settings, but this may limit some website features.

We do not use cookies for third-party advertising or cross-site tracking.

8. Data Security

We take the protection of your data seriously. We maintain physical, electronic, and procedural safeguards, including:

Secure on-site storage of physical forms
Encrypted email and communication tools
Limited access to sensitive data
Firewall and antivirus protection on digital systems

While no method is 100% secure, we do our best to minimize risk and respond promptly to any data-related concerns.

9. Third-Party Links

Our website may link to external websites, such as manufacturers, regulatory agencies, or industry partners. We are not responsible for the privacy practices or content on those sites. Please review their privacy policies before submitting any personal information.

10. Children’s Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently received data from someone under 18, we will delete it immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or operational practices. Updates will be posted on this page with a revised effective date.

Your continued use of our website or services after a policy change constitutes acceptance of the updated terms.

12. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how your information is handled, please contact us:

Iron Rock Armory LLC
49 S Main St, Manchester, PA 17345
(717) 968-2794
ironrockarmory@gmail.com